Reports: USC, UCLA planning to join Big 10 Conference as soon as 2024

In the ever-changing world of collegiate athletics, another bombshell hit Thursday morning.

Jon Wilner of the Bay Area News Group reports from a source that USC and UCLA are planning to leave the Pac-12 Conference and join the Big Ten Conference, and will aim to do so as early as 2024.

Bruce Feldman of The Athletic adds that it was the universities who reached out to the Big Ten Conference initially with this idea.

Were this to happen, it would in all likelihood be a blow to the Pac-12 and the conference’s hopes of negotiating a strong television deal, a priority for commissioner George Kliavkoff.  The current television deal expires in the summer of 2024.

More to come.