Pac-12 Conference selects Octagon to lead media rights strategy for its new era

The Pac-12 today named Octagon as agency of record to serve as the exclusive media rights advisor for the conference. As part of the partnership, Octagon will guide the Pac-12 through the evolving media rights landscape, ensuring the conference secures the best possible opportunities and strategic media rights partnerships for its member institutions.

Octagon will work directly with the Pac-12 and Commissioner Teresa Gould to analyze the college sports landscape, identify potential media partners, and provide key research and analysis for the conference as it continues to drive growth, exposure, and value for its 100-year-old brand and legacy, its member institutions and student-athletes. A leader in sports marketing and media rights procurement, Octagon will lead the overarching media rights packaging, search for strategic partners, negotiation, growth options, and distribution opportunities in partnership with the Pac-12.

“As we continue our process of building upon the Pac-12’s 100-year legacy, we are thrilled to partner with a true leader in the sports media rights space in Octagon,” said Gould. “With eight amazing athletics programs and institutions, each with a rich and recent history of excellence, we look forward to formalizing strategic media rights partnerships that best showcase the amazing accomplishments of Pac-12 student-athletes as we usher in a new era.”

“The Pac-12 has a proud history of excellence and an exciting future ahead with premier brands and passionate fanbases set to join the league,” said Daniel Cohen, Executive Vice President, Media Rights Consulting, Octagon. “Octagon is thrilled to work with Commissioner Gould and the Pac-12 to provide unique insights and analysis and help the conference continue its long-standing tradition as one of the key pillars in college sports as it ushers in a new era. Building off our considerable experience negotiating seven recent media rights deals across the NCAA ecosystem, our team will leverage not just our relationships but our firm understanding of the shifting college landscape to showcase the impactful brands of the Pac-12 in a way that maximizes value and enhances fan engagement.”

Over the last two months the league has announced several leading athletics programs who will join Oregon State and Washington State beginning with the 2026-27 season and usher in its new era, including Boise State, Colorado State, Fresno State, Gonzaga, San Diego State and Utah State.

Octagon’s Global Media Rights Consulting division has a rich history in college sports, providing key strategy and consultation as well as overseeing numerous media rights offerings for major conferences and universities, including the Atlantic Coast Conference (ACC), Atlantic 10 Conference, Big Ten Conference, Conference USA, West Coast Conference (WCC), and many more.