NIKE unveils new power-lace shoe, the Adapt BB

“Say Goodbye to the Shoelace.”

NIKE unveiled more cutting-edge technology in an attractive product on Tuesday with the release of the Nike Adapt BB.  The shoe features power-lacing technology, without the physical laces, and can be adjusted and adpated to a customized fit at any time by the wearer.  It will be worn for the first time in an NBA game on Wednesday by Jayson Tatum of the Boston Celtics.

BREAKING: Nike unveils the Adapt BB, a next generation basketball shoe that has roots in its “Back To The Future” boot. It’s power-lacing and adaptive during game, as controlled manually on shoe or by wearer on app. Presale today for $350, retail launch on 2/17. pic.twitter.com/ELGLBUXeeg

— Darren Rovell (@darrenrovell) January 15, 2019

A look at the smart-lacing Nike Adapt BB pic.twitter.com/9Znj9Hycav

— Aaron Dodson (@aardodson) January 15, 2019

Nike’s Michael Donahue on new power lacing basketball shoes, the Adapt BB, launched today: “Say Goodbye To The Shoelace.” pic.twitter.com/1ATvzcd6XY

— Darren Rovell (@darrenrovell) January 15, 2019

The NIKE Adapt BB will debut on the retail market on February 17th, with a presale beginning Tuesday for $350.

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