“Say Goodbye to the Shoelace.”

NIKE unveiled more cutting-edge technology in an attractive product on Tuesday with the release of the Nike Adapt BB.  The shoe features power-lacing technology, without the physical laces, and can be adjusted and adpated to a customized fit at any time by the wearer.  It will be worn for the first time in an NBA game on Wednesday by Jayson Tatum of the Boston Celtics.

The NIKE Adapt BB will debut on the retail market on February 17th, with a presale beginning Tuesday for $350.

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