Is Oregon Ducks QB Bo Nix Getting The “Joey Heisman” Treatment?

By 750 The Game Staff

Spotted in the skies of New York on Tuesday, a scene that piques any Ducks fan’s interest.

Passersby noticed something green, yellow, and attention-grabbing, starting to be unveiled on the side of a midtown Manhattan building.

The back of the returning Oregon Ducks starting quarterback, arms raised in celebration, and font that blares a moniker patterned around his first name.

“Bo-Dacious” is what many infer will be the phrase that will help spur Bo Nix to New York City as college football’s best player.

The Heisman campaign has begun.

Fans will harken back to the Joey Harrington days. The Central Catholic star entered his senior season in 2001 with a billboard on the side of a New York skyscraper with “Joey Heisman” christening his full-sized, 80 by 100 foot likeness. That billboard was erected across from Madison Square Garden in Times Square. Harrington was invited to New York at the end of the season as a finalist for the Heisman Trophy and finished fourth, with Nebraska’s Eric Crouch winning.

Harrington’s billboard cost $250,000, funds that the University of Oregon said were raised from private donations.

Nix would be the fourth Heisman finalist in Ducks program history, joining Harrington (2001), LaMichael James (2010) and Marcus Mariota, who became the only Duck to win the award in 2014.

Oregon opens the season Sept. 2nd hosting Portland State.

More to come as this develops.